![]() Everyone involved presented the move as a cordial business decision with no hard feelings involved - until this week, when Swift wrote her Tumblr post decrying both Borchetta and Braun as toxic manipulators. Swift began her career as a musician at Big Machine Label when she was 15, and she stayed there until last fall, when she switched to Universal Music Group’s Republic Record in a highly publicized deal. Swift herself had been trying to buy her old master recordings for years, she wrote, but Big Machine founder Scott Borchetta - “someone for whom the term ‘loyalty’ is clearly just a contractual concept,” per Swift - had refused to budge. Braun, she declared, was an “incessant, manipulative bully,” and now he owned all of her masters. ![]() “This is my worst case scenario,” Swift wrote in an emotional Tumblr post published later that same day. Swift - whose master recordings of her past six albums are all owned by Big Machine - was outraged. Braun currently works with Justin Bieber and Ariana Grande, among numerous other entertainers, and in the past he’s worked with Kanye West. On Sunday, the Big Machine Label Group announced that it had been acquired by music mega-manager Scooter Braun and his company Ithaca Holdings. And now Swift’s loyalists - and loyalists to those executives - are feuding across the Internet, in a fight that involves some of the biggest names in music. This past Sunday, June 30, Swift published an explosive Tumblr post accusing two major music executives of bullying her. Typically, record company sales don’t trend on social media, but when Taylor Swift is involved, all bets are off.
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